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This domain luxlightingsystems.com has the following on the homepage, "A small shop, some regular folks, designing, building and selling the best LED light pods in the world." We observed that the website also said " The best products, built by the best people, backed by the best support." It also stated " LUX LED Rock Lights are superior in every way. no one else even comes close to the LUX combination of quality, performance, and price. MAX Built To Fit LED Rock Lights for Jeep. MAX Built To Fit LED Rock Lights for Jeep. We took our 1 selling light and made it even BETTER! 12 Piece - Adds Fende." The header had LED Rock Lights as the highest ranking keyword. It was followed by Jeep LED Rock Light, Jeep Off Road LED, and Rock Crawling LED Light which isn't as ranked as highly as LED Rock Lights. The next words the site used was High Power LED Rock Light. Waterproof LED Rock Light was also included but will not be viewed by search parsers.